Confidential Business Summary

pHlo

The End of Friction. The Future of Hydration.

Seed Round
Consumer Electronics

The Ecosystem

pHlo solves the friction of hydration by combining industrial-grade cooling with smart-home connectivity. Our hardware acts as a "Trojan Horse," creating a lock-in effect that drives high-margin recurring revenue.

⛰

The Device

  • ✓Countertop Unit (Slim Profile)
  • ✓Mini-Compressor (R600a)
  • ✓Steady 34°F "Cold Buffer"
  • ✓Dual-Tank Architecture
💧

Recurring Revenue

  • ↻Filters: Carbon Block + UV-C (6mo)
  • ↻Mineral Pods: Electrolytes (2mo)
  • ↻Smart Bottle: NFC-enabled
🔒

IP & Moat

  • ✓NFC-to-Pump Actuation Logic
  • ✓Dual-Tank Cooling System
  • ✓Provisional Patents Filing

Market Analysis

Current solutions force a compromise between convenience and quality. Utility players (Brita) are cheap but high-friction. Appliance players (Coway) offer quality but require complex installation. pHlo sits in the "Sweet Spot."

Target Customer: "Alex"

32 y/o Tech/Finance Professional.

Values Time > Money Whoop/Oura User Subscribes to AG1

Competitive Landscape

X: Convenience   |   Y: Quality

Financial Projections

High initial hardware margins fund the acquisition of recurring revenue users. Breakeven expected by Month 18.

Unit Economics (Hardware)

~73% Gross Margin

MSRP: $499 | Landed Cost: $135

The Revenue "Flip"

By Year 3, 40% of revenue comes from high-margin consumables, stabilizing cash flow and increasing valuation.

Go-To-Market

1

The "Drop"

Limited-quantity launch to generate scarcity and hype. Influencer marketing focused on "Desk Setups".

2

Direct-to-Consumer

Year 1: 100% Kickstarter + Shopify. We own the data and the margins.

3

Retail Partnerships

Year 2: Strategic entry into high-end lifestyle stores (e.g., Williams Sonoma).

Risk Mitigation

  • Supply Chain: Dual-sourcing strategy for compressors.
  • Adoption: "Manual Mode" dial included to prevent alienation, but auto-fill features gated to smart bottle.

Roadmap

Now

Concept Design Complete. Sourcing off-the-shelf components (Pumps/Compressors) to reduce risk.

Month 3

Tooling & Molding. Finalizing Contract Manufacturer (Shenzhen).

Month 6

Kickstarter Launch. Validating demand and generating cash flow.

Month 12

First Shipments via California 3PL.

Month 18

Breakeven Point (5,000 units sold).